Liberty Wines named IWC Merchant of the Year

07 July 2017

Liberty Wines named IWC Merchant of the Year

Unprecedented and unparalleled success at last night’s International Wine Challenge annual awards dinner has left us reeling!

Having received the Italy Specialist Merchant and Australia Specialist Merchant accolades earlier in the evening, we were thrilled to be named Large Agent of the Year, On-Trade Supplier of the Year, Wine Educator of the Year and, for the first time ever, Merchant of the Year at the prestigious ceremony.

As the results were announced, the judges made the following comments:

IWC Merchant of the Year 2017

"Liberty Wines has swept the board in this year's Merchant Awards. They have won two awards as Specialists, in the wines of Italy and of Australia. They have won the Educator of the Year award, and they have won not only the hotly contested On-Trade Supplier award, but also the equally keen competition for Large Agent. Quite simply, they have had an amazing year. The judges were left with no doubt that Liberty Wines was the only possible winner of this year's IWC Merchant of the Year."

IWC Large Agent of the Year 2017

"Demonstrating growth over last year in tough trading conditions is remarkable. (Liberty Wines) excel in every aspect of their business, they offer the range, the producers and the staff."

IWC On-Trade Supplier of the Year 2017

"Demonstrating exemplary performance with a truly remarkable and successful business model. Liberty are not just about the wine. They offer true excellence of customer service, logistic solutions as well as staff and customer education."

IWC Educator of the Year 2017

"Impressive investment in staff training, (Liberty Wines) train 1,500 people in a year which is an achievement. They created the Liberty Wines Academy and have invested in the on-trade, which is a sector that is crucial to the future of the wine business."

IWC Italy Specialist Merchant of the Year 2017

"In a class of their own in terms of their Italian range. A remarkable selection of the classic areas, but they don't sit on their laurels and are championing new regions..."

IWC Australia Specialist Merchant of the Year 2017

"...Liberty take Australia very seriously. They understand the family story and are very passionate about what they do..."

It is the eighth time in nine years that Liberty Wines has won the highly competitive On-Trade Supplier of the Year, our sixth year in a row (and 15th time in total) as Italy Specialist Merchant of the Year, our third year running as Australia Specialist Merchant of the Year, and the second time we have been named Large Agent of the Year.

We are especially proud of our education team, Clare and Sebastian, who have brought home the Wine Educator of the Year trophy for the second successive year.

Managing director David Gleave comments: "The ‘champion of champions’ award, was a great surprise, as this is the first time it’s been opened up to wholesalers like us. We feel very honoured to have the incredible hard work of the whole company recognised by the International Wine Challenge judges and will work hard to live up to their expectations for another year.”

(Photo: The Liberty Wines team celebrate the IWC 2017 Merchant of the Year award.)