Our Blog

Valentine's Day vs Anti-Valentine's Day

02 January 2018

Valentine's Day vs Anti-Valentine's Day

Despite being a relatively quiet month for customer footfall, January is the perfect time to start planning for the big sales peaks of the New Year. Valentine’s Day is a major trading day for the on and off-trade, but we’ve also seen a growing trend for celebrating Anti-Valentine’s Day, with people eschewing the schmaltz and reveling in singledom.

Whether your customers are more beating heart or bleeding heart, we’ve put together a great selection of pro- and anti-Valentine’s Day wines and gift box suggestions to help boost your sales.Sparkling wine, and particularly rosé, is the drink of choice over Valentine's Day, so in anticipation we've put together a few suggestions. Also, we recommend keeping a stock of gift boxes, which can elevate a bottle into something special.


From one of the most admired Champagne houses, Charles Heidsieck Rosé Réserve NV has luscious strawberry and rose flavours that linger on the finish. Perfect as an aperitif, with charcuterie or for ending the meal with dessert.


CH - Rosé Réserve Giftpack No Background

Charles Heidsieck Rosé Millésime is only made in exceptional vintages. The 2006 vintage produced rich Pinot Noir grapes, creating a complex Champagne with aromas of strawberry jam, cinnamon, cardamom and honey.

CH-Bt Rose Millesime 2006 No Background

Devaux's Cuvée Rosé NV is a lively Champagne from a Pinot Noir and rosé specialist that has a creamy mouth-feel with strawberry and hazelnut notes.

Cuvee -rosee -75cl -etui -champagne -devaux

When Richard Balfour-Lynn first planted vineyards in Kent in 2002, his aim was to make England's finest sparkling rosé. His efforts were realised with their Hush Heath Balfour Brut Rosé 2013, which is available in a flute set.

HH311G11 Hush Heath Balfour Brut Rose + 2 Glasses Gift Pack

Farnese have upped the ante with their Swarovski-studded Fantini Cuvée Rosato Brut NV, which is sure to stand out this Valentine's Day. This is a fresh and aromatic wine with intriguing aromas of pink pomegranate, ripe cherry, red currant, wild strawberry and raspberry. It is the perfect pairing for  Asian cuisine as well.

Fantini Brut Rosé

For something a little different, the Arras Tasmania Rosé 2005 is aged on lees for over six years, displaying enticing aromas of fresh red berry fruits, along with brioche-like yeast, nougat and exotic spices.

Rose 2005

For other traditional method sparkling wines which represent great value, the Louis Bouillot Perle d'Aurore NV is a Crémant rosé made from 90% red grapes (Pinot Noir and Gamay). Cà dei Frati 'Rosa dei Frati' NV is from arguably the best producer in Lugana, who attribute their success to their outstanding vineyards.

Offering your customers a still wine option,  Charles Melton’s ‘Rose of Virginia’ Barossa Valley 2015 will add some colour to tables this Valentine’s Day, a fantastic alternative to a bunch of roses. This rosé has fragrant Turkish Delight aromas, and is made from a blend of French varieties (Grenache, Pinot Meunier, Cabernet Sauvignon, Pinot Noir and Syrah/Shiraz) with Barossan spice. 

Rose Of Virginia NV


For all the singletons celebrating their Anti-Valentine's Day with a cocktail, Broken Heart Gin is an obvious choice! The gin has delicate botanicals, such as lavender and lemon peel, ensuring smoothness and a clean citrus finish.

Btl - Copy 2

For those who appreciate a little irony on a day celebrating romance, ex-power couple Brangelina's Miraval Rosé 2016 is a way to toast Anti-Valentine's Day. It is a classic Provençal rosé, with a crisp, savoury finish, a beautiful pale petal-pink colour and a stylish bottle.

Miraval Cotes De Provence Rose ́ 75CL

Rounding off the list of Anti-Valentine's Day wines is the pertinently named Bodegas Arráez Mala Vida, a Valencian red blend. "Mala Vida" means "the bad side of the good life" and the playful label depicts a draughts board of sin. Intense aromas of red and black fruits are balanced perfectly with oak aromas.


Mala Vida FS